Our way of “truthing” new product development ideas and engineering challenges

We do this by wrapping a team around the problem: creative engineers, designers, technologists, researchers, and strategists work with you to assess your project’s viability through the lens of first engineering principles.

Explore our Design Control Process Infographic to learn more. Scrolling down shows you each stages deliverables and understand how that stage unlocks the next phase of your creative design engineering journey.

product design enginuity

Here because of Discovery?

Discovery is the very first step. Find out more below.

We question everything, so you don’t have to.


Who will interact with or buy the product or process? How will they interact? 


Can it be designed, prototyped, and manufactured? Who will make it? Will it scale? 


What will it cost at the prototype, design, and production phases? What are the funding milestones? What do we need to show investors, and when?


What are the success indicators and risk factors? How will we know when we get there? 


What’s the timeline and what “gates” will we pass through along the way?


How does this project fit into your overall strategy?

Our Design Control Process



Your Idea

The best ideas “come from the floor”, whether it’s a factory, the back deck of a boat, an operating room, or a golf course.

The people doing the job typically spark the innovation.

We simply facilitate, guide, design, and execute.



Workshop brainstorming the idea, breaking it down into functional blocks.

  • What have you tried?
  • Who interacts with the problem or idea?
  • What’s the roadmap?


    • Specification
    • Budget
    • Timeline


Conceptual Design

How do we prove functionality quickly?

  • Dive into functional blocks
  • Concept sketches
  • Hack-up prototyping
  • Rapid testing
  • Iteration of prototype


    • Working prototype
    • Test results
    • Lessons learned
    • Budget & timeline update

Concept Review


– Off the shelf solutions & similar technologies
– Concepts evaluated against ESD
– Concept direction
– Industrial design options and direction
– Safety and risk assessment

Sign off: Did we prove the concept?

  • If yes, it’s approved
  • If not, we iterate



Preliminary Design

Deeper dive into functional blocks

  • Component sourcing
  • CAD modelling
  • Calculations
  • Design and manufacturing approaches
  • Prototype iteration
  • Early adopter testing


    • 3D model/sketches
    • Bill of materials
    • Functional prototypes

Preliminary Design Review


– Proof-of-concept test results
– Review CAD models
– Critical design elements selected
– Preliminary Bill of Materials
– Review ESD compliance
– Ongoing risk assessment

Sign off: Did we hit the mark?
– Budget & timeline review

  • If yes, it’s approved
  • If not, we iterate


Detailed Design

Detailed modelling

  • Advanced numerical calculations and analysis
  • Specific component selection
  • Final design of custom parts
  • Production-ready prototype


    • 3D CAD model
    • Bill of materials
    • Budget for design for manufacture
    • Final prototype

System Design Review


– Fully detailed CAD model
– Detailed interdependencies
– Detailed fasteners/welds/finishes
– Review ESD compliance
– Ongoing risk assessment

→ Design freeze decision


Fabrication Package

Design for manufacture (tooling/fabrication)

  • Supply chain identification
  • Drawing package
  • Fabrication drawing package
  • Final bill of materials
  • Build plan
  • Test plan

Critical Design Review


– Part drawings (QA Stamped)
– Assembly drawings (QA Stamped)
– Detailed Bill of Materials
– Assembly instructions
– Ongoing risk assessment

→ “Proceed to build” decision
→ Production Budget





  • Source
  • Purchase
  • Assemble
  • Inspect




 Test for

  • Functionality
  • Validation
  • Certification

Final Project Review


– Documentation package
– On-site installation and setup
– Testing plan and results
– Lessons learned

→ Subject to your approval / Client acceptance

alastair alf trower

Now that you’re in touch with us, what’s next?

Talk to Alf.

Alf Trower is your first point of contact.

With 25 years of client service and problem solving behind him, it’s pretty hard to surprise — or stump — Alf.

Your first conversation with Alf will answer key questions: Is Enginuity the right fit? Do we have relevant experience and expertise? What coaching do you need to pull together the stuff we need to move forward?

Curious for more?

Talk to us. We will be in touch with you soon.